Activate a New Destination Account

A destination account at LiveRamp is a set of configurations that allow you to distribute data to a particular seat at a destination.

In most cases, you need to activate a first-party data (or Onboarding) destination account to distribute first-party data or a Data Marketplace destination account to distribute Data Marketplace data. You cannot distribute both first-party data and Data Marketplace data through the same destination account.

Once you've activated the destination account, you can go to the Segment Distribution page for that destination account to distribute data to your seat at that destination.


To activate a destination account at a destination that requires OAuth authorization, you must have the appropriate permission level to create an OAuth connection for that destination. See "Managing OAuth Connections" for more information.

Some destination accounts (such as Facebook - Direct Integration, Viant, and Jivox) require additional manual configuration by LiveRamp after the destination account has been activated. For Facebook - Direct Integration destination accounts, see "Distribute First-Party Data to Facebook" for more information. Create a support case to complete the activation (see "Using the LiveRamp Community Portal" for instructions).


LiveRamp is integrated with hundreds of destinations, and we're adding new ones all the time. You can find the full list—which includes display, mobile, search, video, site personalization, and attribution platforms—at

To activate a new destination account in Connect:

  1. From the Connect navigation menu, click New Destination Account.

  2. Scroll through the available destinations (or use the search bar or the filter options) to locate your desired destination and then click Activate on the tile for that destination.



    The Activate button appears when you hover over the tile.

    Destinations that are unavailable to you (often because they were not included in your contract) will be “grayed out” and can’t be activated. You can contact your LiveRamp Customer Success Manager if you wish to have one of those tiles enabled.

  3. From the Choose an Integration screen, click Activate for the desired integration type.


    Be sure to use the appropriate integration for first-party data (usually an "Onboarding" integration) or a Data Marketplace integration for Data Marketplace data. Create a support case (see "Using the LiveRamp Community Portal" for instructions) or contact your Customer Success Manager if you’re unsure which integration to activate.


    Integrations that are unavailable to you (often because they were not included in your contract) will be “grayed out” and can’t be activated. You can contact your LiveRamp Customer Success Manager if you wish to have one of those tiles enabled.

  4. If desired, use one of the methods below to change the default end date:

    Active New DA End Date field.jpg
    • Click into the End Date field and select the desired end date from the drop-down calendar that appears.

    • Click the blue "X" in the End Date field to activate the destination account with no end date.


    By default, the end date is set to six months after the activation of the destination account, and the Account Status is set to “Active”.

  5. Confirm or change the identifier settings. If a destination supports multiple identifier types (for example, a mobile ad platform that supports both Android and iOS devices), you can choose which identifiers you'd like to send data to. The default identifiers for that destination will be used unless you change the selections.



    For those destinations that accept as an identifier, we recommend that you keep selected in order to maximize your reach and match rates.

  6. If necessary, view or edit the refresh options. The default refresh options that are suitable for the majority of the workflows for that destination are enabled (see “How LiveRamp Refreshes Distributed Data” for more information). To view or change the default refresh options for the selected identifier types, click the “Show Refresh Settings” link text.


    To change the options (for admin-level users only), select or deselect the appropriate check boxes.



    The default options for each destination account should only be changed for custom or unique workflows, and only if you have a thorough knowledge of the impact of these settings. Changing the default options might result in your data not being refreshed appropriately.

  7. If the destination requires a valid OAuth connection:


    See "Destinations That Require Authorization Using OAuth" for a list of OAuth destinations.

    1. Select one of your existing OAuth connections for that destination from the OAuth Connection drop-down list, or select + New OAuth Connection to create a new connection for that destination and follow the authorization process at the destination's website.

    2. Enter the appropriate information in the other OAuth-related fields (Snapchat example shown - required fields vary by destination).

    3. Click Validate OAuth Connection.



    See "Activate a Destination Account for OAuth Destinations" for a list of OAuth destinations and information on creating an OAuth connection for those destinations.

  8. Enter the remaining requested destination account settings, following the guidelines given next to that field in the UI. Many destinations will also require you to enter your Account ID with that platform.

  9. Enter a destination account name (this will appear as the name of the destination account in Connect).

  10. Once you fill out all the required fields (and after fixing any validation errors highlighted in red), click CREATE.

    Activate a DA Continue button.jpg
  11. If you're activating a Facebook Direct integration destination account and you haven't previously added this ad account ID to your Facebook partner relationship with LiveRamp:

    1. Follow the steps in "Adding LiveRamp as a Partner in Facebook" to add this ad account.

    2. Create a support case to complete the configuration (see "Using the LiveRamp Community Portal" for instructions).

After you've activated the desired destination account, you're ready to distribute data to the destination account.


Make sure to keep within the limits of the number of destination accounts your contract allows, if applicable.


Need to make property changes or want to deactivate a destination account you no longer need? You can edit the destination account properties at any time.

By default, the precision level used by the destination account for distributing segments is the precision level used by the audience those segments are contained within. If you wish to change the precision level for a particular destination account only, create a support case (see "Using the LiveRamp Community Portal" for instructions).