Announcement: RampID Now Appears as an Identifier on Destination Account Pages (10/11/21)

RampID, LiveRamp’s pseudonymous identifier, will now appear as its own identifier in the Identifier Settings area when creating or configuring a destination account.

This change will not impact deliveries to your destination accounts, as RampID has been bundled under the PlatformID identifier setting until now.

All identifiers are pre-selected by default for each destination account, and we recommend that you keep RampID selected in order to maximize your reach and match rates.

If you have any questions, contact your LiveRamp representative.