Announcement: Salesforce Audience Studio DMP (Krux) End of Life is February 1, 2024 (1/29/24)
Salesforce has officially announced that the End of Life date for Salesforce Audience Studio DMP (formerly known as Krux) is February 1, 2024 (to view Salesforce’s announcement, click here).
Note
Salesforce had previously announced an upcoming End of Life for Audience Studio DMP in July of 2021.
Due to this, starting February 1, 2024:
All existing first-party, Data Marketplace custom, and Data Marketplace syndicated distributions to Salesforce Audience Studio will be turned off.
You will not be able to view or access any existing Salesforce Audience Studio destination accounts or initiate new distributions to Salesforce Audience Studio.
You will not be able to activate new Salesforce Audience Studio destination accounts.
If you have any questions, contact your LiveRamp representative.