Announcement: Transitioning from Oracle Data Cloud to the LiveRamp Data Marketplace (6/21/24)
The announcement by Oracle that they are exiting the advertising business has understandably caused some confusion and concern among many of our shared customers. The LiveRamp Data Marketplace offers a seamless transition to those clients looking for alternatives to Oracle's Data Cloud offerings.
LiveRamp is well positioned to ensure that your operations can continue without disruption. Any audiences previously distributed through Oracle can effectively be supported through our ecosystem, utilizing our robust identity solutions to maintain continuity and stability for supporting your client’s data needs.
Transitioning to LiveRamp’s Data Marketplace:
Robust Data Solutions: LiveRamp’s Data Marketplace is well positioned to support your continued operations without disruption. Our platform features a comprehensive range of top buyers and data suppliers, including many affiliated with Oracle. This ensures you can source new audiences or create custom segments, and activate your data exactly where your customers are.
Seamless Transition: We recognize the potential challenges this transition may present and are fully committed to supporting your needs as you navigate these changes. Whether you are looking to replace Oracle audiences or explore new data possibilities, we can ensure a smooth and effective transition.
Continuity of Service: For those currently utilizing audiences through Oracle, transitioning to LiveRamp will allow you to seamlessly activate data across all consumer channels.
Expert Support Available: Our Marketplace Audience Solutions team is ready to provide expert assistance in helping you recreate any custom audiences or access syndicated segments. You can reach them directly at datamarketplace@liveramp.com.
We understand the importance of maintaining continuity in your data strategies and are here to ensure that this transition goes as smoothly as possible. If you have any specific questions or need further assistance, please reach out to your LiveRamp account team.