Announcing Upcoming Improvements to Audience Dataset Management (6/28/21)

Over the coming year, we will be migrating to an improved audience dataset management system that will allow us to provide you with additional functionality when managing your LiveRamp audiences in Connect. We will be carefully migrating customer audiences in phases over the course of this year and monitoring each migration phase to ensure a smooth transition.

If any of your audiences are part of the first phase of the migration that started June 28, 2021, your CSM might have notified you in advance.

For audiences that are part of the first phase of the migration, the only change you will notice is that the ability to create derived segments or to create test and control groups has been temporarily disabled. We have only migrated audiences that have not historically used either functionality.

We will be restoring this functionality with an estimated target date of September, 2021. However, if you need to have your ability to use that functionality restored for one of your audiences sooner, create a case in the LiveRamp Community portal and we can migrate that audience back to the previous settings.