LiveRamp Services Where LiveRamp Acts as a Service Provider
Under the terms of the California Consumer Privacy Act of 2018 (the “CCPA”), LiveRamp acts as a “service provider” for any U.S.-based products or workflows that may collect, access, receive, use, store, retain, disclose or otherwise process Personal Information on behalf of our customers for each of the services listed below.
Note
The list of services may be updated from time to time at LiveRamp’s sole discretion.
Activation, which includes:
Matchback files
Single Platform Conversion/Attribution Programs, including Conversion APIs and Partner Attribution Programs
B2B Data Activation
Quick Onboard API
Distribution API
Online Activation (also known as Data Distribution Service)
Measurement (also known as Exposure Matching, Customer Link, RampID for Measurement, and Measurement Enablement)
AbiliTec API
Reseller of onboarding, data distribution service, or measurement services
Data Marketplace Services, which includes:
Lookalike Modeling
Data Monetization Service (DMS)
Data Marketplace Buyer Agreements
Connect:Select (also known as Customer Profiles)
TV Planning, Activation, and Measurement (including Data+Math)
Authenticated Traffic Solution (ATS)
Smart Reach
Private Match Extension
Faktor/Privacy Manager
Client-Side Tags
Real-Time ID Service tags
ID Syncs, which include:
Cookie sync
Mobile sync
Integration
RampID Mapping Files containing cookies, custom IDs (CIDs), IP addresses, and/or CTV IDs
Testing of Client Data