Volume Levers for Wholesale Data
When receiving wholesale data from LiveRamp, several options are available, depending on the type of data we’re delivering to you. See the appropriate sections below.
Maximum Scale (Default): By default, LiveRamp will send you data every time we see a cookie ID that we have hashed data for. LiveRamp’s graph is built upon deterministic log-in/registration events and the default mechanism for sending data is to send a cookie ID along with any hashed email address we’ve seen associated with that cookie. We also employ graph logic that enables us to send you hashed emails that are indirectly but deterministically tied to the cookie ID, increasing your number of hashed emails per cookie and overall scale.
Direct Links Only (Custom): Controlling direct links or allowing multi-hop graph traversals is customizable. By configuring the depth of traversals, LiveRamp can customize the feed to only send hashed emails that were directly linked to the given device ID. Only sending direct links will result in less scale than a feed with full traversals.
Maximum Scale (Default): By default, LiveRamp will send you data every time we process a mobile device ID that we have hashed data for. LiveRamp’s graph is built upon deterministic log-in/registration events and the default mechanism for sending data is to send a mobile device ID along with any hashed email we’ve seen associated with that mobile device. We also employ graph logic that allows us to send you hashed emails that are indirectly but deterministically tied to the mobile device ID, increasing your number of hashed emails per mobile device ID and overall scale.
Direct Links Only (Custom): Controlling direct links or allowing multi-hop graph traversals is customizable. By configuring the depth of traversals, LiveRamp can customize the feed to only send hashes that were directly linked to the given device ID. Only sending direct links will result in less scale than a feed with full traversals.