Why LiveRamp Stats Might Differ From Your Destination's Stats

The way LiveRamp calculates device stats may differ from how your destination platform calculates the same stats, and Connect might show higher or lower device counts for a given segment.

Here are a few reasons why device counts might differ between Connect and some platforms:

Time window differences: Different platforms use different time windows to report the number of devices they see on their network. Some only count the number of devices they've seen in the past 30 days; others use a longer range.

Filtering mechanisms: Some platforms filter out any browsers that refuse third-party cookies from their counts. Another common filter is for a platform not to count devices they've only seen once on their network. These sorts of filtering mechanisms can affect reach statistics.

Unit of measurement: We report devices synced to your destination via the Connect dashboard, but not all platforms use this metric.

In general, LiveRamp tries to deliver the maximum number of devices that we have in sync with a destination, using a 90-day lookback period unless explicitly requested by the partner to change this window. As of the most recent update to this article, here is a list of partners who have asked us to change our delivery window:

As of the most recent update to this article, here is a list of partners whose methodologies are known to report fewer cookies than Connect:

Contact your destination partner representative for more specific information on a particular destination.