Identity Resolution in Snowflake
LiveRamp identity resolution in Snowflake allows you to resolve a number of different identifier types to LiveRamp identifiers (such as Known IDs and RampIDs).
There are two available identity resolution operations that you can perform in Snowflake using the LiveRamp native app:
RampID Identity Resolution: This solution allows you to resolve an identifier (a device ID, Datavant Token, or PII, such as name, address, email, or phone) to LiveRamp's person-based, pseudonymous identifier, RampID. You can also resolve a person-based RampID to a household-based RampID. For more information, see the following articles:
Known Identity Resolution: This solution resolves your consumer PII into LiveRamp Known IDs, which allows you to consolidate your consumer PII across fragmented data sources into a unified view to gain an accurate customer profile, improving customer data management and powering effective customer engagement. For more information, see "Perform Known Identity Resolution in Snowflake (US Data)".