Identity Resolution

LiveRamp identity resolution allows you to resolve a number of different identifier types to LiveRamp identifiers (such as AbiliTec IDs and RampIDs).

LiveRamp's known identity resolution solutions resolve your consumer PII into AbiliTec IDs (such as Links or Known IDs). This allows you to resolve your consumer PII across fragmented data sources into a unified view of customers to gain an accurate customer profile for your business and improve customer data management that powers effective customer engagement. Our known identity resolutions include AbiliTec (through the use of the AbiliTec API) and known identity resolution in Snowflake and the AWS ADX Marketplace.

LiveRamp's RampID identity resolution solutions resolve both known and pseudonymous identifiers into RampIDs (or identity envelopes containing RampIDs). This allows you to connect consumers' offline and online journeys across various touchpoints and devices into a unified view of those consumers and it maximizes data connectivity with partners across activation or data collaboration use cases.