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Identity Engine

LiveRamp Enterprise Identity Engine is LiveRamp's first-party identity resolution tool, which uses your first-party data to develop and maintain customer identifiers that represent individual people. To continuously build your first-party graph, you can configure a customer data and identity resolution workflow, which is then run using automated Spark and BigQuery jobs on a specified schedule.

To access Identity Engine, you must have one of the following roles:

  • Super User: Access to all functionalities in Identity Engine, including workflow creation and management.

  • Generalist Viewer: View workflows and their details.

To learn more about roles, see Roles and Permissions.Roles and Permissions

For more information on Identity Engine, see this article in the Data Collaboration Platform documentation site.