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Identity Engine

LiveRamp Enterprise Identity Engine is LiveRamp's first-party identity resolution tool, which uses your first-party data to develop and maintain customer identifiers that represent individual people. To continuously build your first-party graph, you can configure a customer data and identity resolution workflow, which is then run using automated Spark and BigQuery jobs on a specified schedule.

To access Identity Engine, you must have one of the following roles:

  • Super User: Access to all functionalities in Identity Engine, including workflow creation and management.

  • Generalist Viewer: View workflows and their details.

For more information on Identity Engine, see this article in the Data Collaboration Platform documentation site.