Known-to-Pseudonymous Identity Resolution with AbiliTec

LiveRamp's known-to-pseudonymous identity resolution solution, AbiliTec, allows you to resolve your consumer PII (such as email address, name, postal address, etc.) into AbiliTec IDs. This allows you to resolve your consumer PII across fragmented data sources into a unified view of those consumers to gain an accurate customer profile for your business and improve customer data management that powers effective customer engagement.

AbiliTec can seamlessly integrate into an existing marketing stack (i.e., CDPs) to enhance the out-of-box identity consolidation capability with LiveRamp's industry-leading identity graph. AbiliTec is implemented via the AbiliTec API. See the AbiliTec API documentation for more information.

See the articles in this section for more information, and see our AbiliTec API documentation for more information on using the AbiliTec API for real-time application of AbiliTec identifiers.