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Sidecar

The LiveRamp Sidecar enables RampIDs and other people-based IDs in real-time bidding (RTB) bid requests for Supply-Side Platforms (SSPs). The Sidecar allows an SSP to decrypt the identity envelopes LiveRamp has provided them into Demand-Side Platform-specific RampIDs and other people-based identifiers that can be utilized for identification purposes of the underlying browser in RTB bid requests. No communication with LiveRamp is required at impression time, enabling low-latency usage of the Sidecar.

I-Sidecar-Overview_diagram.png

See our Sidecar documentation for more information.

In this section:

LiveRamp's universal, pseudonymous identifier that is tied to devices in the LiveRamp Identity Graph.

Secure, encrypted LiveRamp identity envelopes that contain a RampID. Envelopes can only be decrypted by vendors having a Sidecar application running on their server.