Announcement: LiveRamp Privacy Manager is Now a Google-Certified CMP (June 5, 2023)
LiveRamp Privacy Manager has been certified by Google for serving ads in the EEA and the UK. This certification ensures you can run Privacy Manager worry-free when Google's new CMP requirement comes into effect later this year.
About Google's New CMP Requirement
Later this year, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required by Google to use a Consent Management Platform (CMP) that has been certified by Google in addition to integration with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK.
Google-certified CMPs are assessed by Google against Google certification criteria focused on TCF compliance. To learn more about this certification, and to see a list of Google-certified CMPs, see Google's article “New Google management requirements for serving ads in the EEA and the UK”.