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Announcement: Send Mobile App Events to Meta CAPI and TikTok Events API (26/2/25)

Marketers can now send mobile app events to Meta CAPI and TikTok Events API by creating an HTTP POST call. Previously, the CAPI program only supported sending online events that occurred on websites. This enhancement will allow marketers running campaigns on mobile applications to efficiently send app events together with identity envelopes for improved measurement.

To start sending mobile app events:

  1. Create a new Meta or TikTok CAPI integration.

  2. Select ATS API as the Implementation method and provide the required Account ID and Authentication Token.

  3. Select Mobile App as the Action Source.

    Screenshot_2025-02-25_at_13_44_40.png

  4. Create the request by supplying the required keys for app events. To learn how to do this, see "The Meta CAPI Program for Online Conversions" and "The TikTok Events API".

To view supported keys for mobile app events, see "Supported Keys for Meta CAPI" and "Supported Keys for TikTok Events API".

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