Getting Started with LiveRamp Publisher Products
LiveRamp Console provides a user interface for implementing the following products.
Authenticated Traffic Solution (ATS)
LiveRamp's Authentication Traffic Solutions (ATS) allows publishers to match consented user data with a RampID in real-time, enabling people-based advertising on authenticated, cookieless inventory across the open internet. With ATS, you can establish a sustainable ecosystem where your readers have access to content or services in exchange for authenticated data such as email addresses.
Caution
Console automates the proper firing of tags. ATS can also be implemented using direct API calls. This method requires you to apply sets of conditions for ATS to be fired properly. Visit our developer documentation to learn how you can implement ATS via API.
Launchpad
Launchpad is a single-tag solution that streamlines workflow and simplifies the implementation of LiveRamp products. If you are using multiple publisher products, Launchpad makes it possible to manage all of them within a user-friendly interface in Console. You might want to use Launchpad if your site caters to audiences that fall under multiple legislations, or if you want to load the ATS library only on allowed countries and domains.