Getting Started with LiveRamp Publisher Products

LiveRamp's Authentication Traffic Solutions (ATS) allows publishers to match consented user data with a RampID in real-time, enabling people-based advertising on authenticated, cookieless inventory across the open internet. With ATS, you can establish a sustainable ecosystem where your readers have access to content or services in exchange for authenticated data such as email addresses.

Privacy Manager allows you to obtain and document your readers' consent. Through Console, you can fully customize the content of the Privacy Manager via an intuitive interface. With a full Audit Trail, the CMP enables every site and app to fully comply with the GDPR and other data protection and privacy regulations without any negative business impact.

PreferenceLink allows you to record consent transactions performed by your users and store all the information necessary as a burden of proof. These consent transactions result in a series of values saved about your subjects/users, which you can later recall via a dedicated endpoint. These values are determined by the fields in the data schema that each consent section has modified and could include the user’s preferences (newsletter, profiling, etc).

Launchpad is a single-tag solution that streamlines workflow and simplifies the implementation of LiveRamp products. If you are using multiple publisher products, Launchpad makes it possible to manage all of them within a user-friendly interface in Console. You might want to use Launchpad if your site caters to audiences that fall under multiple legislations, or if you want to load the ATS library only on allowed countries and domains.

Before you can add any publisher products to your subscription, you must create an account in Console:

Change Account Details

You can change your account details through the Account settings screen in Console. From the Home screen in Console, click Personal information. You can also navigate to the Account settings screen from the navigation menu by going to Account > Profile.

You are able to adjust the following:

Personal Info

• First name: Use this field to adjust the first name.

• Last name: Use this field to adjust the last name.

• Email: This field can be used to change the email address linked to your account. To change the email address, the new email address must be validated. When saving the new email address, a verification email will be sent to the new email address.

• Date created: Reflects when the account was created

• Last sign in: Reflects last sign-in date.

Security

• Password: Password can be changed using the current password.

Privacy Settings

Click Manage Privacy Settings to update your consent or make granular choices, including exercising your right to object to companies processing personal data based on legitimate interest instead of consent.

After creating your account, you can select the products you wish to use. In the Marketplace you can explore, add, and manage products according to your needs.

Before you begin, make sure to check for the following requirements:

Manage Products in Your Subscription

From the navigation menu, go to Account > Account Settings. This section is only available if you have products in your subscription and the Subscription Management permission.

In this section you can refer to the following details provided during the time of creating the subscription:

• Active products in your subscription

• Company Contact Information

• Payment method

• Account Termination

You can also “Edit” the Company contact information by clicking on the “Edit” option available on the top right hand corner.

Once you have added products to your subscription, you can create more users and manage their permissions. See Step 3: Create and Manage User Permissions.

The User Management section allows you to invite new users to your account and manage existing users' details and permissions. To get to the User Management screens, from the navigation menu, go to Account > User Management.

Check Which Permissions You Have

If you are the account creator, you will have all permissions by default. Otherwise, the administrator would have granted you the permissions. To check which permissions you have, in the User Management screen, click on the three dots corresponding to your account and select "My Permissions". Your permissions will be displayed under "Permissions".

The available permissions are:

• Subscription Management: Allows a user to add products from the marketplace and edit company information.

• User Management: Allows the inviting of new users to the account. Each user can only grant permissions to the level of his/her own permissions.

• Account Termination: Allows the user to terminate the account and delete all associated data.

Add a New or Existing User to Your Account

When more users need to have access to the account, you can add more users to the account. It might be the case that the user you're inviting is an existing user in Console but does not have access yet to your account. To add a user, click Add User on the top right-hand corner of the Console (after navigating to the User Management section).

When adding a new user, you can edit the following user attributes:

• First Name: Provide the first name of the new user.

• Last Name: Provide the last name of the new user.

• Email Address: Provide the email address of the new user. An invitation will be sent to this email address for user verification.

• General Permissions: These permissions apply to general Console management.

• Product Permissions: These permissions can be applied to individual products in Console allowing you to control granular access to specific products. The permissions can be set by product or for all products at the same time using "Set All."

  Note

  You cannot grant more permissions to new users than what you have in your own account.

After clicking "add," the invitee will receive an invitation via email. After receiving the invitation, the invitee will have to activate the account in order to get access. The invitation will expire after 7 days.

Manage User Permissions

The User Management overview lists all the users in your account and their permissions. To adjust a user's permission, click on the three dots corresponding to their account and click "Edit User".

General Permissions

You can adjust the user's general subscription, user management, and account permissions.

Product-Specific Permissions

The following product-specific permissions allow you to control read, edit, add, publish, and delete operations per product per user:

• Read: Allows a user to see the configuration of a given product.

• Edit: Allows a user to see, edit and save the configuration of a given product.

• Publish: Allows a user to publish configurations of a given product (applies to ATS JS, Privacy Manager, Registration Manager, and LaunchPad).

• Add: Allows a user to add new configurations to a given product (applies to ATS, Privacy Manager, Registration Manager, and LaunchPad).

• Delete: Allows a user to delete configurations of a given product.

ATS-Specific Permissions

For you can set up "Resource Permissions" so only certain users can have access to specific placements or configurations. To find Resource Permissions, click on any ATS product permission. ATS JS, ATS Placements and Analytics, and ATS SDK

You can adjust the following permissions (all granted by default) for an ATS placement or configuration:

• Read: Allows a user to see the placement or configuration setting.

• Edit: Allows a user to see, edit, and save the placement or configuration.

• Publish: Allows a user to publish the placement or configuration.

• Delete: Allows a user to delete the placement or configuration.

Note

If a user does not have permissions to a given placement or configuration, it will not be visible to them.

Working with Multiple Accounts

A single user can be invited to Console by multiple accounts. If a user has access to multiple accounts, they can easily navigate between each account via the account switcher on the top of the navigation menu. For a large number of accounts, use the search bar to search for the desired account.

Transferring Account Ownership

You can transfer your account to another user in your company. By switching your account ownership, you remove all your current permissions in Console and transfer all of them to another user so they can access things and are able to execute the same tasks you did.

To change ownership of your account, in the User Management screen, click on the three dots corresponding to the other user and click "Change Ownership".

When our existing help content isn't solving your problem, or simply could be better, we want your feedback so we can make improvements.

Our feedback options include:

We have a "Release Notes and System Information" section on our documentation site. In this section, you can find announcements about new features and improvements to our systems.