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Getting Started with LiveRamp Publisher Products

Welcome to LiveRamp for publishers! On this page you will find brief introductions on all of our publisher products. Liveramp Console provides user-friendly interface that can help you easily implement these products in no time.

About the Publisher Products

Authenticated Traffic Solution (ATS)

Authentication Traffic Solutions (ATS) allows publishers to match consented user data with a RampID in real time, enabling people-based advertising on authenticated, cookieless inventory across the open internet. With ATS, you can establish a sustainable ecosystem where your readers have access to content or services in exchange for authenticated data such as email address.

Caution

ATS can be implemented via direct API call. Note that this method is much more complicated and requires you to apply sets of conditions for ATS to be fired properly - all which have been automated in Console. Visit our developers documentation to learn how you can implement ATS via API.

Privacy Manager

Privacy Manager allows you to obtain and document your readers’s consent. Through Console, you can fully customize the content of the Privacy Manager via an intuitive interface. With a full Audit Trail, the CMP enables every site and app to fully comply with the GDPR and other data protection and privacy regulations without any negative business impact.

PreferenceLink

PreferenceLink allows you to record consent transactions performed by your users and store all the information necessary as a burden of proof. These consent transactions result in a series of values saved about your subjects/users, which you can later recall via a dedicated endpoint. These values are determined by the fields in the data schema that each consent section has modified and could include the user’s preferences (newsletter, profiling, etc).

Launchpad

Launchpad is a single tag solution that streamlines workflow and simplifies implementation of LiveRamp products. If you are using multiple publisher products, Launchpad makes it possible to manage all of them within a user-friendly interface in Console. You might want to use Launchpad if your site caters to audiences that fall under multiple legislations, or if you want to load ATS library only on allowed countries and domains.

Registration Manager

LiveRamp’s Registration Manager allows you to fully customize and implement your own registration walls, allowing site visitors to easily sign up to your website. Registration Manager comes with an out-of-the-box analytics to give you enhanced insights about your users to maximize advertising opportunities. If you are already working with ATS, we recommend implementing Registration Manager as well to help increase the number of authentications.

Create an Account in Console

Before you can add any publisher products to your subscription, you must create an account in Console:

  1. Visit launch.liveramp.com and click Sign up.

  2. Enter your personal information and a new password. Re-enter the password in the Confirm Password field, and then click Sign Up.

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    Note

    Passwords must meet the following requirements:

    • At least eight characters long

    • Contain one lowercase character

    • Contain one uppercase character

    • Contain one number

    • Contain one special character (~, !, @, #, $, %, ^, &, *, _, -, +, =, `, |, \, (, ), {, }, [, ], :, ;, ", ', <, >, ,, ., or ?)

  3. Enter your company’s details, and then click Next.

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  4. To add ATS (Authenticated Traffic Solution) to your subscription, click Sign up for ATS. To learn more about ATS, see "Authenticated Traffic Solution".

    Optionally, you can click Skip for now and add ATS later if you don’t have the legal authority to sign up for ATS.

    Note

    You must have ATS in your subscription to take advantage of our publisher products. You must also have the legal authority in your company to sign up for ATS.

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    An activation confirmation appears and an email with an activation link is sent to your email address.

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  5. Click the link in the email to activate your account, and then log in with your credentials.

    Note

    If you don't see the activation email in your inbox, check your spam folder. If you still don't see the email, click Resend in the activation confirmation page.

Change Account Details

You can change your account details through the Account settings screen in Console. From the Home screen in Console, click Personal information. You can also navigate to the Account settings screen from the navigation menu by going to Account > Profile.

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You are able to adjust the following:

Personal Info
  • First name: Use this field to adjust the first name.

  • Last name: Use this field to adjust the last name.

  • Email: This field can be used to change the email address linked to your account. To change the email address, the new email address must be validated. When saving the new email address, a verification email will be sent to the new email address.

  • Date created: Reflects when the account was created

  • Last sign in: Reflects last sign-in date.

Security
  • Password: Password can be changed using the current password.

Privacy Settings

Click Manage Privacy Settings to update your consent or make granular choices, including exercising your right to object to companies processing personal data based on legitimate interest instead of consent.

Add and Manage Products

After creating your account, you can select the products you wish to use. In the Marketplace you can explore, add, and manage products according to your needs.

Before you begin, make sure to check for the following requirements:

  • To add new products to your subscription, you must have the Subscription Management permission. If you are the account creator, you will have all permissions by default. To learn more about permissions, see “Create and manage users in Console”.

  • You must make sure that you have the legal authority in your company to accept the terms and conditions for the product you want to add to your subscription.

Add Products to Your Subscription

  1. From the navigation menu, select "Marketplace".

    Main_Menu_Marketplace.png
  2. Click Add to add the products of your choice into the shopping cart.

  3. Optionally, you can add kits to add multiple products at the same time based on what you want to achieve. If you are just getting started with LiveRamp, we recommend adding a kit to ensure that you will have all the needed extensions to utilize the product more effectively.

    To see a full list of kits, click See All in the "Kits" section. Then, click See Kit on a desired kit to see all the products included. Click Add Kit to add all the products included in the kit, or add some of the products individually.

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  4. Click the shopping cart item.

  5. Confirm your product selection by agreeing to the terms and conditions and click Check Out.

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Note

  • You cannot add closed beta products to your subscription.

  • If you already have most LiveRamp products in your subscription, the kits may not be available as an option for you.

After confirming, the products are added to your subscription and available from the navigation menu.

Manage Products in Your Subscription

From the navigation menu, go to Account > Account Settings. This section is only available if you have products in your subscription and the Subscription Management permission.

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In this section you can refer to the following details provided during the time of creating the subscription:

  • Active products in your subscription

  • Company Contact Information

  • Payment method

  • Account Termination

You can also “Edit” the Company contact information by clicking on the “Edit” option available on the top right hand corner.

Once you have added products to your subscription, you can create more users and manage their permissions. See Step 3: Create and Manage User Permissions.

Create and Manage Users

The User Management section allows you to invite new users to your account and manage existing users' details and permissions. To get to the User Management screens, from the navigation menu, go to Account > User Management.

Check Which Permissions You Have

If you are the account creator, you will have all permissions by default. If you are an invited user, you must ask the administrator (the person who invited you to LiveRamp Console) which permissions they granted you.

Add a New or Existing User to Your Account

When more users need to have access to the account, you can add more users to the account. It might be the case that the user you're inviting is an existing user in Console but does not have access yet to your account. To add a user, click Add User on the top right-hand corner of the Console (after navigating to the User Management section).

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When adding a new user, you can edit the following user attributes:

  • First Name: Provide the first name of the new user.

  • Last Name: Provide the last name of the new user.

  • Email Address: Provide the email address of the new user. An invitation will be sent to this email address for user verification.

  • General Permissions: These permissions apply to general Console management.

  • Product Permissions: These permissions can be applied to individual products in Console allowing you to control granular access to specific products. The permissions can be set by product or for all products at the same time using "Set All."

    Note

    You cannot grant more permissions to new users than what you have in your own account.

After clicking "add," the invitee will receive an invitation via email. After receiving the invitation, the invitee will have to activate the account in order to get access. The invitation will expire after 7 days.

Manage User Permissions

The User Management overview lists all the users in your account and their permissions. To adjust a user's permission, click on the three dots corresponding to their account and click "Edit".

General Permissions

You can adjust the following general subscription, user management, and account permissions :

  • Subscription Management: Allows a user to add products from the marketplace and edit company information.

  • User Management: Allows the inviting of new users to the account. Each user can only grant permissions to the level of his/her own permissions.

  • Account Termination: Allows the user to terminate the account and delete all associated data.

Product-Specific Permissions

The following product-specific permissions allow you to control read, edit, add, publish, and delete operations per product per user:

  • Read: Allows a user to see the configuration of a given product.

  • Edit: Allows a user to see, edit and save the configuration of a given product.

  • Publish: Allows a user to publish configurations of a given product (applies to ATS JS, Privacy Manager, Registration Manager, and LaunchPad).

  • Add: Allows a user to add new configurations to a given product (applies to ATS, Privacy Manager, Registration Manager, and LaunchPad).

  • Delete: Allows a user to delete configurations of a given product.

ATS-Specific Permissions

For ATS JS and ATS Placements and Analytics, you can set up Resource Permissions so only certain users can have access to specific placements or configurations. You can adjust the following permissions (all granted by default) for an ATS placement or configuration:

  • Read: Allows a user to see the placement or configuration setting.

  • Edit: Allows a user to see, edit, and save the placement or configuration.

  • Publish: Allows a user to publish the placement or configuration.

  • Delete: Allows a user to delete the placement or configuration.

Note

If a user does not have permissions to a given placement or configuration, it will not be visible to them.

Grant Support Access

For troubleshooting purposes, you can grant our support team temporary access to your account in Console. To do this, click the Add Support button in the "User Management" screen and select the time limit for which the access will be valid.

Working with Multiple Accounts

A single user can be invited to Console by multiple accounts. If a user has access to multiple accounts, they can easily navigate between each account via the account switcher in the navigation menu. For a large number of accounts, use the search bar to search for the desired account.

Here are several resources to help you when you get stuck:

  • This LiveRamp documentation site (see "Doc Site Tips" for more information).

  • The Messenger in the lower right corner of both Console and on this documentation site allows you to contact our Support team with any questions or issues.

When our existing help content isn’t solving your problem, or simply could be better, we want your feedback so we can make improvements.

Our feedback options include:

  • A feedback link at the bottom of every article that opens an email

  • Our documentation-feedback@liveramp.com email, where you can send documentation feedback at any time

  • Surveys, which are sent out periodically

We have a "Release Notes and System Information" section in our documentation site. In this section, you can find announcements about new features and improvements to our systems.

See "Current Known Issues" for info on known system issues and "Upcoming System Downtimes" for scheduled maintenance or other downtime.