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Announcing Safe Haven Product Updates (2021-06-24)

This release provides the following enhancements:

  • Filter by distribution status: The My Audiences page includes a Distribution Status filter that enables you to just see audiences that have one of the following distribution statuses:

    • Distributing: Displays audiences that are still being distributed

    • Failed: Displays any audiences that failed to be distributed

    • Success: Displays audiences that have been distributed

    • Undistributed: Displays audiences that have not yet been distributed


    You can use the Distribution Status filter in combination with Search to further narrow your results.

  • Improved collaboration: When you create segments in Advanced Audience Builder, they are automatically populated in the active taxonomy and the audience builder page. You can then permission the taxonomy that includes these segments to your partners and they will be available to them in the Permissioned Taxonomy folder in the Audience Builder.

  • Improved visibility: If you select an audience on the My Audiences page and then collapse the folders that contain it, the parent folder indicates where you can find the selected audience.

  • Request reach estimate: From the My Audiences page, you can select an audience and request the estimated reach at specified destinations and mobile ID types.


We welcome your feedback on this and other key usability initiatives we take to improve Safe Haven.