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Announcing Safe Haven Product Updates (2021-03-08)


The following early-access feature is not turned on for most accounts but will be rolled out to all accounts eventually. Please contact your support team if you would like early access to this feature.

This release provides improved audience collaboration within your organization: all Customer Profiles users can edit, rename, and delete audiences available in their tenant, regardless of who first created the audience. Previously distributed audiences cannot be edited.

Audiences now include the “Modified On” and “Modified By” fields to make it clear when changes were made and who made them, so you know who to ask about the changes that were made. And we took care of simultaneous edits by different team members by providing in-tool notifications on how to resolve edit conflicts if they arise.

We welcome your feedback on this and other key usability initiatives we take to improve Safe Haven. If you would prefer Edit access to remain with audience owners, let us know and we can restore the prior permissioned behavior.