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Announcement: Audience Tagging for Seasonal Campaigns Now Available (4/19/23)

Advanced TV users are now able to tag audiences during and after audience building, making it easier and more efficient to surface specific audience types for seasonal campaigns.


Previously there was no ability to filter categories of audiences, especially for seasonal campaigns - each had to be individually searched for. This delayed users' abilities to activate audiences for campaigns.

Advanced TV users who build audiences are now able to add tags and then filter the audience list by those tags.


For more information, see “Use Audience Tags”.