Announcing Removal of Duplicates from Universes During Audience Building (7/2/20)
When building an audience from multiple universes, you now have more control over how you remove duplicates from the audience. In addition to the ability to remove them based on segment priority, you can now remove duplicates based on the universe priority, or by segment and universe priority.
See Remove Duplicates From an Audience for complete instructions.
Universe owners now also have the ability to permission a universe to allow deduplication based on universe priority.
See Permission a Universe to a Partner for complete instructions.
Caution
Any permissioned universes in the audience must be permissioned for allowing deduplication at the universe priority for you to be able to remove duplicates from that audience based on universe priority.
For any displayed values (either during or after audience building) that have been affected by the removal of duplicates, a "deduplicated" icon now appears next to that number for that value. A tooltip will also display when you hover over the number that gives the non-deduplicated number.
