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Feature Release - Universes (1/21/19)

To streamline the way you create custom audiences and view the audience reach of these segments within Connect:Select, we’ve introduced “universes”. Within Connect:Select, a universe is a customer-defined subset of users that acts as an initial starting point from which to further refine audiences and create additional custom audiences. This allows you to define the subscriber or viewer rules (such as users of a particular viewing platform) up front, rather than having do this every time you build an audience.

For example, an MVPD that previously had to use the VOD flag to define their video on demand universe every time they built a custom audience can now build a VOD universe instead and run counts against it.

Creating Universes

By default, every account has a base universe that contains all subscribers or viewers.

Contact your LiveRamp representative to discuss the parameters you’d like to use to create your universes. Your universes should appear in Connect:Select within 24 hours.

Note

Don't need more than one universe? If creating more than one universe is not necessary for your situation, you do not need to take any action. All your subscriber or viewers will be contained in your default universe.

After your initial universes have been created, you can add additional universes or revise existing universes by contacting your LiveRamp representative.

See “Build an Audience" for details on how you use universes when building an audience.