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Thresholds

When building an audience, the audience threshold for a particular universe determines the minimum number of subscriber or viewer households from that universe that need to be part of the audience before it can be saved or distributed.

The segment threshold for a particular universe determines the minimum number of subscriber or viewer households from that universe that need to be part of any segment in the audience that use's that universe's data.

Note

Thresholds are usually set to ensure campaign performance and privacy compliance.

When a TV seller (such as an MVPD or network) permissions a universe to a partner, they can choose to use their default audience and segment thresholds for that universe or they can set custom thresholds.