Destination Connections

To distribute data to destination platforms, you need to create a connection from your LiveRamp account to that platform using the appropriate integration. This also usually includes configuring the integration with your ad account information and other properties. These connections are called "destination connections".

The other aspect of distributing data is to create a group of segments with shared delivery rules and then specify which destination connections to use to distribute that data. These segment groups are called "data delivery groups".

For example, you might create a data delivery group consisting of three segments to be sent through your Facebook Direct destination connection and your Google DV360 destination connection, with the data refresh cadence set to "weekly" and targeting at the household level.

Once you've created an destination connection, you can always view that destination connection’s configuration, active segments, or associated data delivery groups. You can also edit or delete a connection. For more information, see the sections below.