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Clean Room Activation

LiveRamp Clean Room enables you to author user list questions (often referred to as "audiences") in a clean room that can be activated to any of LiveRamp Clean Room’s native integration partners, such as AWS, GCS, and LinkedIn.

Note

For information on available destination platforms, see "Activation Guide for Audience Targeting".

See the sections below for information on how clean room activations work in LiveRamp Clean Room, including how to create and provision destination accounts in a clean room and how to activate a user list to one or more destinations.

Note

Activation from a clean room is currently only available for hybrid clean rooms. Support for additional clean room types is in progress.

Overall Steps

Perform the following overall steps to activate user list questions to LiveRamp Clean Room’s integration partners:

  1. Create a destination account

  2. Provision the destination account in a clean room

  3. Activate a user list from a clean room

  4. If desired, view destination account details

For information on performing these steps, see the sections below.

Create a Destination Account

Destination accounts are created at the organization level and can be configured for any clean room from there.

Note

Destination account credentials can be configured on the Organization Credentials page before configuring the destination itself or they can be configured as part of the destination account creation flow as shown below.

To create a new destination account:

  1. From the LiveRamp Clean Room navigation pane, select Destinations & Integrations → Destinations.

  2. Click Create Destination Account.

    image idm2060

  3. Select the platform you want to configure your account for.

    create_partner_choose_platform.png

  4. Enter a descriptive name for the destination account so that you can easily identify individual accounts for a given platform.

    create_partner_config_account.png

  5. To use a pre-configured credential, select the credential from the Available Credentials dropdown and then skip the next step.

  6. To create a new credential (if you are not selecting a pre-configured credential):

    1. Click Create new credential.

    2. Enter a name for the new credential.

      create_partner_create_cred.png

    3. Provide the requested account-level information.

      Note

      When creating a new credential, you provide the requested information in order for LiveRamp Clean Room to configure a connection to a specific partner account. Credential requirements differ by platform. Credentials are saved and accessible on the OrganiData ManagementList & Activations → Credentials from the navigation pane.

    4. Click Create.

    5. Select the new credential from the Available Credentials dropdown.

  7. Click Add new account.

Provision a Destination Account in a Clean Room

Once you've created a destination account, you can provision that destination account to a clean room:

  1. From the LiveRamp Clean Room navigation pane, select Clean Rooms → Clean Rooms.

  2. From the tile for the desired clean room, click Enter.

  3. From the Clean Room navigation pane, select Destinations. The Destinations screen shows all destination accounts provisioned to the clean room.

  4. Click Provision Destination.

    cr_activation_provision.png

  5. Check the check box for one or more destination accounts to add to the clean room for activation and then click Provision.

    CR-Export_to_BQ-_provision_Activation_Channels.png

Activate a User List from a Clean Room

Once you've added a destination account to a clean room, you can use that destination account to activate a user list from that clean room:

  1. From the LiveRamp Clean Room navigation pane, select Clean Rooms → Clean Rooms.

  2. From the tile for the desired clean room, click Enter.

  3. From the Clean Room navigation pane, select Questions.

    Note

    If you are activating a user list from a Snowflake Clean Room, you first need to share the run result with LiveRamp Clean Room. To share the results with LiveRamp Clean Room:

    1. Click the More Options menu (the three dots) next to the question you want to activate.

    2. Select Share Question Results.

    3. Check the box under "Habu" and click Share.

  4. To activate a user list question, click the More Options menu (the three dots) in the question's row and then select Activate.

    cr_activate.png

  5. From the Activations page, click New Activation.

    CR-create__destination_account-New_activation_button.png

  6. Select the identity type you want to activate:

    cr_activation_config.png

    • HEM: Hashed emails

    • MAID: Mobile device IDs

    • RampID: RampIDs

  7. Select the identity field to use.

  8. Check the check box for one or more destination accounts you want to activate the list to and then click Confirm.

    Note

    To send additional identity types, repeat the previous three steps.

LiveRamp Clean Room sends a single-column list for each specified identifier to the selected destination accounts.

Note

To see run-level activation details, click Report and then select View Reports for the desired question. Select the arrow next to a run to see the job details for that particular run, including the last process date, number of records sent, identity type, segment code, source, and job status.

Each time a user list question is run, the activation job will also update to send the most updated records to a given partner.

Once user list-based audiences are sent to the partner platform, they can be used for activation in the platform(s). The segment code in LiveRamp Clean Room mirrors the segment ID in the partner platform and is what should be used to activate against a specified campaign for targeting or suppression.

View Destination Account Details

Once you've activated user lists from a clean room, you can view details on currently-configured destination accounts:

  1. From the LiveRamp Clean Room navigation pane, select Destinations & Integrations → Destinations.

  2. Select the dropdown next to any configured partner to see the individual partner account details, including:

    activation_channels_all.png

    • Destination Connection Name

    • Date Modified

    • Status: Connection status for a particular account. Job statuses include:

      • Pending: The configuration is in progress.

      • Configured: The configuration is complete.

      • Failed: The configuration has failed. Contact your LiveRamp account team.

    • Ownership

    • Jobs: Number of jobs by job status for the last 7 days.

    • Actions: Click the More Options icon (three dots) to see a menu with available actions:

      • View Details: See the number of records sent based on a selected date range (7, 14, 30 days)

      • Edit: Update destination account credentials

      • Deprovision: Deprovision the destination account from this clean room

      • Delete: Remove a destination account so that audiences can no longer be activated

  3. To see job status details, click on the status.

    A list of all jobs for that particular partner account in the selected status for the last 7 days is displayed.

    Note

    For jobs in a failed or partially failed status, consider checking the associated data and data source, the partner platform itself, or the data logs to understand where a failure may be taking place.

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