Announcing Device Reach for Customer Profiles Segment Building (4/6/20)
We’ve added the ability for you to see device reach for certain top destinations and mobile device ID reach for our universes of IDFA and AAID devices when building segments in Customer Profiles.
This new functionality provides an estimate of the number of devices that we’d be able to reach at that destination.
When viewing these reach numbers, keep the following in mind:
These reach numbers are always based on an individual precision level. If your distribution to one of these destinations uses a different precision level (such as household), your actual device reach will probably be larger.
These ten destinations (eight cookie destinations and the LiveRamp universes of mobile device IDs) were selected based on customer usage, and cannot be edited.
These reach numbers are currently only viewable when building the segment. Once the segment has been built and saved, you cannot currently view these numbers, but that functionality will be added in the near future.
If all destinations don’t fit on your screen, you can use the arrow at the end of the destination list to scroll. You can also use the up arrow on the right side to expand the panel.
