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Announcing Online Data Can Now Be Used In Customer Profiles (4/7/20)

Online data (such as cookies, mobile device ID, and custom IDs (CIDs)) can now be incorporated in Customer Profiles, and can be used in overlaps, segment building, and lookalike segment creation. Customers who enable online data will be able to see information on the number of touchpoints in the segments on the My Segments page (in the Touchpoints column), and during segment overlap and segment building (in the footer).

In this section:

As a metric for a segment in Customer Profiles, the number of derived RampIDs we created for the records in that segment. Each derived RampID represents a PII touchpoint (such as a phone number or email address) that we have not yet tied to a maintained RampID.