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Announcing Reminder on Product Limits for Connect Customers (4/19/21)

As part of our on-going efforts to ensure optimal performance on Connect and Data Marketplace for improved delivery, we would like to share an update and reminder about our recommended product limits in the following areas:

Recommended File Limits
  • Maximum 100 character limits for segment names (new)

    Note

    Any segments with a longer character length may not be compatible with Facebook

  • Maximum 500,000,000 rows per file

  • Maximum 50GB file size

Recommended Destination Account Limits (New)
  • Maximum 1,000 segments distributing in one destination account

  • Maximum 500 segments added for distribution to a destination account per hour

Keeping to these recommended limits can help you avoid potential slowdowns in delivery performance and disruptions.

All product limits are now contained in our “Product Limits and Guidelines” help article.