Product Limits and Guidelines
Be sure to keep the following limits and recommendations in mind while using Connect.
LiveRamp has developed recommended file limits to minimize delays and ensure maximum performance. When preparing your files, make sure to take into account the recommended file limits listed below.
Caution
Depending on your contract, you might be required to adhere to these limits.
Item | Limit |
|---|---|
Rows | Minimum of 25 rows per file |
Maximum of 500,000,000 rows per file (100,000,000 for UK data files and 30,000,000 for French data files) | |
Segment data fields (segment categories, such as "Gender") | Maximum of 500 per file CautionFor Measurement Enablement workflow files, the maximum is 400 columns. NoteThis does not include identifier data fields. |
Distinct field/value pairs for segment data (such as "Gender=Female") | Maximum of 5,000 total per file |
Character limits for segment names (which are a combination of the field label and field value label, for example, "FavoriteSport=Baseball") | Maximum 100 characters Note100 characters is the limit for a segment that might be sent to Facebook. If a segment will not be sent to Facebook, the character limit is 150. |
Character limits for each line or row | Maximum of 10,000 characters per line or row (1,000 for EU data files) |
Files for Measurement Enablement workflows | Column-based files only (no key-value files) |
File size (uncompressed) | Maximum 50 GB |
Note
If a file is larger than 50 GB (uncompressed), split the file into smaller files. For more information, see “Splitting Large Files Before Uploading”.
When creating files for upload to a particular audience, make sure to take into account the recommended audience limits as well as all recommendations on file creation and formatting.
LiveRamp has developed recommended audience limits to minimize delays and ensure maximum performance. When managing your audiences, make sure to take into account the recommended audience limits listed below:
Caution
Depending on your contract, you might be required to adhere to these limits.
Item | Limit |
|---|---|
Maximum 500,000,000 per audience | |
Segment data fields (segment categories, such as "Gender") for Activation workflow audiences | Maximum 500 per audience |
Columns for Measurement Enablement workflow audiences (including both identifier columns and segment data columns) | Maximum 500 per audience |
Derived segments (segments that are created by applying rules to segments with the Segment Creator in Connect) | Maximum 100 per audience |
File uploads | Maximum average of 1 file per hour (1 file per day for PII-based UK data and 1 file per week for PII-based French data) |
Tip
To view the number of unique records, segment data fields, and derived segments in each Activation workflow audience in your account, click Audiences in the Connect navigation menu to navigate to the Audiences tab of the My Company Settings page. See "View Your Audiences" for more information.
Caution
Exceeding the maximum average of file uploads per audience might result in SLAs not being met. When uploading multiple U.S. data files, do not exceed 24 per day.
Caution
When creating files for upload to a particular audience, make sure to take into account the recommended file limits as well as the file formatting guidelines.
Keep the following recommended limits in mind when adding segments to distribution for a particular destination account:
Item | Limit |
|---|---|
Maximum number of segments distributing in one destination account | 1,000 |
Maximum number of segments added for distribution to a destination account per hour | 500 per hour |