Product Limits and Guidelines

Data you use to group your records based on certain attributes (such as “Gender=Female” or “Income=25,000-49,999”) so you can distribute those records to one of LiveRamp’s partners, typically for targeting, measurement, or personalization.

Data LiveRamp uses to match your records to other identifiers in our Identity Graph, such as name and postal address, email address, RampIDs, cookie IDs, or mobile device IDs.

A type of file where every row has the same number of fields and the field names are contained in a header row, as opposed to a key/value file.

A type of data file where each row contains key/value pairs in the form of "key=value" (for example, "gender=female").

In the context of LiveRamp Connect, a way to group your consumers within LiveRamp.

The number of records in a given audience that are tied to unique audience members (after deduplication). In almost all cases, when we say "record" we mean a unique record.

A group of your records that are defined by a specific attribute (a field/value pairing, such as "Gender=female"). For example, a field for "Gender" might contain segments for "Gender=Female" and for "Gender=Male."

The total number of complete records in a particular audience, calculated as the number of unique audience keys with both identifier data and segment data across your active imports.

A set of configurations that allow you to distribute data to a particular seat at a destination.