Data Marketplace Permitted Use Cases

See below for definitions of the permitted use cases for Data Marketplace data:

Digital Ad Targeting: Use of the data for data-driven digital media purposes.

Audience Extension: Use of the data as background to inform lookalike modeling to create additional scale.

Campaign Analytics: Use of the data for campaign delivery and performance stats from digital ad targeting.

Measurement: Use of the data for measurement and analytics use cases for campaign attribution and effectiveness studies. Note: There may a separate cost for this use.

TV Targeting: Use of the data for Addressable TV, OTT, or Data Driven Linear TV purposes. Note: There may a separate cost for this use.