Data Marketplace Permitted Use Cases
See below for definitions of the permitted use cases for Data Marketplace data:
Digital Ad Targeting: Use of the data for data-driven digital media purposes. This use case can be billed in either of two ways:
Digital Ad Targeting Price (CPM): Usage will be billed on the number of impressions (this is the most common use case for data buyers).
Cost Per Click (CPC): Usage wlll be billed on the number of clicks.
Audience Extension: Use of the data as background to inform lookalike modeling to create additional scale. This is priced on a flat fee license basis and has no corresponding pricing fields.
Campaign Analytics: Use of the data for campaign delivery and performance stats from digital ad targeting. There is no corresponding pricing field for this use case.
TV Targeting: Use of the data for Addressable TV, OTT, or Data Driven Linear TV purposes. This use case is billed at the TV Targeting Price (CPM) entered.
Measurement Enablement: Use of the data for measurement and analytics use cases for campaign attribution and effectiveness studies. This is priced on a flat fee license basis and has no corresponding pricing fields.
Note
There might be a separate cost for this use.