Skip to main content

Distributing to Facebook

See the articles in this section for information on distributing data to Facebook, including:

  • Our first-party data integration methods (Direct Integration and Managed Integration) and integration versions (Record Sync and Direct to Platform)

  • Our Data Marketplace integration

  • Adding LiveRamp as a partner in Facebook (which you need to do to use our Direct integration (including the Direct to Platform version) or to utilize automated usage reporting when distributing Data Marketplace data to Facebook)

  • Our integrations to remove opt-out users from first-party data distribution, as well as other opt-out information

  • Utilizing Facebook's Lookalike Audiences feature

Once you've distributed your data, it typically takes 1-3 days for the data to arrive at Facebook.

Note

Because Facebook is one of the destination platforms that does not support displaying matched reach stats in Connect, no matched reach stats will display on either the Audience Segments page or the Segment Distribution page. For more information, see "View Matched Reach Stats".

In this section:

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

A type of destination integration where first-party data distributions are delivered to LiveRamp’s account, and then shared by LiveRamp to the customer’s account (as opposed to a “direct integration”).

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

CIDsRampIDsDirect Integration

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

CIDsRampIDsstandard segments

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

Direct Integration

A type of destination integration where first-party data distributions are delivered to LiveRamp’s account, and then shared by LiveRamp to the customer’s account (as opposed to a “direct integration”).

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

A type of destination integration where first-party data distributions are delivered to LiveRamp’s account, and then shared by LiveRamp to the customer’s account (as opposed to a “direct integration”).