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LiveRamp Match Data Sources

LiveRamp purchases its email-to-postal address match data from various third-party providers. This data helps us onboard data that you have tied to a name and postal address, even if you can't give us an email address.

We also partner with a large network of websites to pass us logged-in traffic. And we partner with mobile app developers to pass us mobile device IDs: Identifiers for Advertisers (IDFAs) and Android Advertising IDs (AAIDs). These web and mobile partner relationships are how we match your segment data to online devices accurately and pseudonymously.

In this section:

Unique identifiers that are given to mobile devices. This category of IDs is sometimes referred to as Mobile User IDs (MUID) or Mobile Advertising IDs (MAID).

Data you use to group your records based on certain attributes (such as “Gender=Female” or “Income=25,000-49,999”) so you can distribute those records to one of LiveRamp’s partners, typically for targeting, measurement, or personalization.