LiveRamp Match Data Sources

LiveRamp purchases its email-to-postal address match data from various third-party providers. This data helps us onboard data that you have tied to a name and postal address, even if you can't give us an email address.

We also partner with a large network of websites to pass us logged-in traffic. And we partner with mobile app developers to pass us mobile device IDs: Identifiers for Advertisers (IDFAs) and Android Advertising IDs (AAIDs). These web and mobile partner relationships are how we match your segment data to online devices accurately and anonymously.