Receiving Consumer Opt-Out Requests for Wholesale Deliveries
The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to businesses which collect personal information from California residents. The new law went into effect on January 1, 2020.
Starting January 1, 2020, we will be passing hashed email and mobile device ID opt-out requests for for customers who receive cookie <> hashed email linkages and mobile device ID <> hashed email linkages. See below for further instructions.
Note
At this time we will not be passing deletion requests.
LiveRamp will stop delivering data on opted out cookies and hashed emails for customers that are receiving cookie <> hashed email linkages for pixel-based integrations.
For historical data, LiveRamp will deliver batch files of opted-out hashed emails to an SFTP or AWS S3 bucket you specify. The files will contain the following columns:
Column | Definition |
|---|---|
MD5 Hash | Email address using MD5 hashing. |
SHA-1 Hash | Email address using SHA-1 hashing. |
SHA-256 Hash | Email address using SHA-256 hashing. |
Opted-Out | Whether the user is opted-out (“1” or “0”). If “1”, user has opted-out. |
Contact your LiveRamp technical representative to provide an SFTP or S3 bucket to receive these files.
LiveRamp will propagate opt-outs as the last column of the files for customers that are receiving cookie <> hashed email linkages or mobile device ID <> hashed email linkages via flat file.
No changes to your usual delivery path, or your SFTP or S3 bucket, will be required.
Cookie <> Hashed Email
Column | Definition |
|---|---|
MD5 Hash | Email address using MD5 hashing. |
SHA-1 Hash | Email address using SHA-1 hashing. |
SHA-256 Hash | Email address using SHA-256 hashing. |
Opted-Out | Whether the user is opted-out (“1” or “0”). If “1”, user has opted-out. |
Example File Row
113f13942426e1313f47654d6b5857e579feab09e44ed9163e0a910815732445,1
Mobile Device ID <> Hashed Email
Column | Definition |
|---|---|
Device ID | The mobile device ID. |
ID Type | Whether the ID is an Apple Identifier for Advertising (“IDFA”) or a Google Android Advertising ID (“AAID”) |
MD5 Hash | Email address using MD5 hashing. |
SHA-1 Hash | Email address using SHA-1 hashing. |
SHA-256 Hash | Email address using SHA-256 hashing. |
Opted-Out | Whether the user is opted-out (“1” or “0”). If “1”, user has opted-out. |
Example File Row
3ac05c25-f2e6-4aeb-a816-8215204c232d,IDFA,113f13942426e1313f47654d6b5857e579feab09e44ed9163e0a910815732445,1