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Understanding Activation

In addition to "Getting Started with Activation", the articles in this section can help you better understand the Activation workflow, including the terms used and how many of the Activation processes work.

Note

Activation was formerly known as "Onboarding".

In this section:

Activation is the process of connecting your customer data to digital marketing applications and media platforms. Within LiveRamp, the typical onboarding workflow involves uploading customer data, such as PII identifiers and segment data, which is then connected to device identifiers and activated at the desired destinations.

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