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Understanding Onboarding

In addition to "Getting Started with Onboarding", the articles in this section can help you better understand the Onboarding workflow, including the terms used and how many of the Onboarding processes work.

In this section:

Onboarding is the process of connecting your customer data to digital marketing applications and media platforms. Within LiveRamp, the typical onboarding workflow involves uploading customer data, such as PII identifiers and segment data, which is then connected to device identifiers and activated at the desired destinations.

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