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Value Proposition for Data Sellers

The Data Marketplace is a neutral data marketplace for data sellers to make their segment data, signal data, and data services available to a robust buying ecosystem of platforms, publishers, agencies, brands, and even other data companies.

The Data Marketplace provides the following benefits:

  • Cross-Device Identity: Whether data sellers onboard data via PII, cookies, or mobile device IDs, the Data Marketplace unlocks true people-based marketing through deterministic cross-device identity resolution and reach expansion.

  • Match Rates: The Data Marketplace leverages the full LiveRamp tech stack and boasts industry-leading match rates, helping data sellers minimize data loss.

  • Data Portability: The scope of monetization through the Data Marketplace encompasses distribution across an ecosystem of brand, agency, publisher, platform, and TV partners to power identity-based marketing activation and measurement.

  • Transparency: The Data Marketplace believes in offering buyers unparalleled information about data through the Data Marketplace Storefront and Catalog to make buying decisions easier in a world of complexity and choice.

  • Service Model: Data sellers can leverage Data Marketplace SMEs for strategic guidance and direct all other questions to their dedicated Account Manager.

  • Flexible Pricing Model: Publish CPM, CPC, % Media, and Flat Fee pricing (see "Data Marketplace Pricing Options" for more information).

  • Unique Data: Be part of Data Marketplace’s value prop to buyers as an exclusive data seller.

  • Customization: Full support for both standard and custom segment creation with APIs available for custom segment creation and distribution

  • Strategic Growth Opportunities: Once segments are activated, the Data Marketplace offers strategic support to enable data sellers to expand their GTM offerings.

  • Top-Notch Product: The Data Marketplace offers cutting-edge solutions for uploading and distributing data.

  • Permission-Based System: Data sellers manage which platforms can receive their data, which advertisers can use it, and for which use cases.

In this section:

A raw data feed that does not come prepackaged as segments, such as transaction data or location data. These data feeds help you gain greater audience intelligence by understanding behavior patterns over time.

Personally identifiable information (such as name and postal, phone number, or email address) which, on its own or when combined with some other data, can be used to identify an individual.

A packet of data sent by an Internet server to a browser, which is returned by the browser each time it subsequently accesses the same server and used to identify the user or track their access to the server.

Unique identifiers that are given to mobile devices. This category of IDs is sometimes referred to as Mobile User IDs (MUID) or Mobile Advertising IDs (MAID).

Deterministic matching relies on directly observed data (e.g., device to PII linkages) to tie devices to individuals or household groups.

The percentage of total unique, identifiable records that we can match to one or more online devices or browsers at a specified destination.

A segment that a data seller has created without a specific campaign in mind (as opposed to a custom segment), and which they make available to all data buyers in LiveRamp's Data Marketplace or another platform's UI.

A segment that a data seller has created with a specific campaign in mind (as opposed to a standard segment).