3,2,1, ignition for LaunchPad!

What is LaunchPad?

LaunchPad acts as a single tag solution that streamlines workflow and simplifies implementation of LiveRamp products. Now you can manage all of your LiveRamp products within a user-friendly interface via the LaunchPad section of Console. You can control and test Privacy Manager functionalities based on region and/or configuration. For the first time, users can gain a holistic view of their privacy implementations and improve consent management operationalization and region-specific compliance through these customizable testing parameters.

Permissioned users can streamline workflow and manage multiple configurations of Privacy Manager across multiple regions. You simply implement the singular tag and then within LaunchPad you can set up specific regions and account for CCPA, GDPR, CNIL and any other region-specific version of Privacy Manager you choose. Additionally, LaunchPad includes a variant weight feature that can be used for A/B testing, and will allow the user to customize the percentage of traffic sent to each version of the A/B test.

What does it cost?

LaunchPad can be implemented at no cost to use in conjunction with other LiveRamp products like Privacy Manager.

How do I get it?

You can add LaunchPad to your subscription via the Marketplace.

What’s to come?

Upcoming functionalities for LaunchPad will include universal management of triggers and conditional firing logic. This means that publishers will be able to quickly deploy new variations of Privacy Manager without having to implement custom logic for conditional firing.

See our LaunchPad documentation for more information.