Announcement: Snapchat Conversions API Now Available for ATS (11/6/2024)

If you are running ad campaigns in Snapchat, you can now integrate your ATS configuration with Snapchat Conversions API Program for Online Conversions. This extension enables advertisers to efficiently send conversion events to Snapchat together with ATS envelopes without having to build complex server-side integration. By passing these events, advertisers can access post-view and post-swipe campaign reporting to measure performance and incrementality.

To get started, add Conversions API for Snapchat to your subscription from the Marketplace. To learn how to do this, see Add Products to Your Subscription.

To learn how to implement Snapchat CAPI, see "Snapchat Conversions API Program for Online Conversions" or check out our developers documentation.