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The Snapchat Conversions API Program for Online Conversions

If you are an advertiser running ad campaigns on Snapchat, you can integrate your ATS configuration with Snapchat's Conversions API. This implementation enables you to pass ATS envelope data together with online conversion events to Snapchat without the complexity of building a server-side integration. By passing these events, advertisers can access post-view and post-swipe campaign reporting to measure performance and incrementality.

Requirements

To implement Snapchat Conversions API, you must have the following:

  • Ad Account ID: If you’ve already set up a Snapchat Ads Manager account for your website, we recommend that you use the same Ad Account ID for your browser and server events. To learn where you can find your ad account ID, see Snapchat’s article “Find Your Organization and Ad Account ID”.

  • Authentication token: To give ATS access and to authenticate requests to Snapchat, you need an access token. See Snapchat’s article “Authentication” to learn how you can generate the token.

If you haven’t yet, don’t forget to add the 'Snapchat Conversions API' product from the Marketplace. To learn how to do this, see Add Products to Your Subscription.

Set Up Snapchat Conversions API Integration in Console

Once you have completed all the requirements, you can start the process of integrating your ATS configuration with the Snapchat CAPI in Console.

  1. From the navigation pane, select ATS → Web.

  2. Select a configuration you want to integrate Snapchat CAPI with, or create a new configuration.

  3. Select the Integration tab and click New.

    Integrations_New.png

  4. Select Snapchat Conversions API.

    Snapchat_CAPI_Choose_Type.png

  5. Select your ATS implementation method.

    Snapchat_CAPI_Implementation_method.png

  6. Enter a Snapchat Ad Account ID and authentication token, and click Check Credentials to check their validity.

    Note

    The Action Source is set to Website by default as the Snapchat CAPI Program only supports online web events for now.

To continue implementing Snapchat CAPI in Console, go to Implement Snapchat Conversions API via ATS for Web.

If you are implementing Snapchat CAPI via direct API calls, click Save. See our developers documentation to learn how to create the request.

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