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Conversions API Programs

Brands running ATS can take advantage of LiveRamp's conversions API programs to optimize ad targeting and campaign measurements. LiveRamp's conversions API programs allow marketers to send online conversion events directly to platform partners such as Meta and Pinterest together with ATS envelopes. You can set up the integration fully in Console, or by creating API calls.

For example, suppose you are running ads on Facebook. In that case, you can implement the Meta Conversions API to track purchase events for customers who have navigated to your website from a Facebook ad. Meta can then use that data to measure how effective your campaigns are through their Events Manager.

Features Included

The CAPI program implementation with ATS for Web allows you to:

  • Obtain identity envelopes

  • Handle opt-outs

  • Collect required parameters from platform partners

  • Set up customizable events

  • Set up customizable triggers for each event

High-Level Flow

The typical implementation process is as follows:

  1. You integrate an ATS configuration with a preferred CAPI program.

  2. You configure the conversion event you want to send to your platform partner. This includes the event type (add-to-cart, purchase, etc.), what data is included, and the triggers.

  3. A customer navigates to your website from a platform partner and completes a purchase.

  4. ATS.js sends a call to the CAPI program to pass the conversion data as configured and the identity envelope.

  5. The CAPI program sends the conversion data and identity envelope to the platform partner CAPI. The data will then be displayed in their measurement report.

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