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Online Conversions API Connectors

Brands running ATS can take advantage of LiveRamp's Conversions API connectors to optimize ad targeting and campaign measurements. This program allow marketers to send online conversion events directly to platform partners such as Meta and Pinterest, together with ATS envelopes. You can set up the integration fully in Console, or by creating API calls.

For example, suppose you are running ads on Facebook. In that case, you can implement the Meta Conversions API to track purchase events for customers who have navigated to your website from a Facebook ad. Meta can then use that data to measure how effective your campaigns are through their Events Manager.

Note

LiveRamp also supports sending offline events through our Offline Conversions API Programs in LiveRamp Connect. To learn more about the supported platforms and how to implement them, see “Conversions API Program”.

Features Included

The CAPI program implementation with ATS for Web allows you to:

  • Obtain identity envelopes

  • Handle opt-outs

  • Collect required parameters from platform partners

  • Set up customizable events and triggers

How the Online Conversions API Works

LiveRamp’s Online Conversion program utilizes unified schema parameters with a mapping system that translates our parameters to each platform’s specific parameters. This unified workflow means you only need to configure your events or payloads once to send them to multiple platforms.

When an event is triggered on your site, LiveRamp's CAPI adapter translates the call into requests for each platform enabled for your ATS configuration. The conversion data will then be delivered to those platforms.

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High-Level Flow

The typical implementation process is as follows:

Note

If you are running individual CAPI solutions and want to upgrade your existing implementations, reach out to a LiveRamp representative for help. For more information, see "Upgrading CAPI Integrations".

  1. You integrate an ATS configuration with the Conversions API program.

  2. You provide account IDs and authentication tokens from the platforms you want to send events to.

  3. You configure the conversion event you want to send. This includes the event type (Add to Cart, Purchase, etc.), the data detection method, and the triggers.

  4. A customer navigates to your website from a platform partner and, for example, completes a purchase.

  5. ATS.js sends a call to the Online Conversions API connector and translates the request for the enabled platforms.

  6. The Conversions API connector sends the conversion data and identity envelope to the platform partner CAPI. The data will then be displayed in their measurement report.

In this section:
identity envelopeenvelope