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Authenticated Traffic Solution

Authentication Traffic Solutions (ATS) allows publishers to match consented user data with a RampID in real-time, enabling people-based advertising on authenticated, cookieless inventory across the open internet.

With ATS, you can efficiently and securely offer your addressable RampID inventory for programmatic targeting in a privacy-conscious way, ensuring relevant ads are served to your users and increase in advertisers' demand.

How ATS Works

When a user provides their identifier on your website, for example via a newsletter sign-up, ATS obtains and transforms it into an encrypted identity envelope containing LiveRamp’s own pseudonymous identifier, RampID. These identity envelopes can only be decrypted by SSPs (Supply-Side Platform) running LiveRamp Sidecar.

When a user with an envelope enters a page in your website that contains an ad space, the SSP decrypts the envelope with the Sidecar and passes the RampID in bid requests to DSP (Demand-Side Platform). These RampIDs can be used for identification purposes in real-time bid requests. The DSPs will then respond to bid requests automatically on behalf of the advertisers. The winning bid is then delivered to your website and the ad is served to your user.

ATS-overview_diagram.png

Note

About RampID

RampID is tied to devices in LiveRamp's Identity Graph; a people-based map connecting de-identified offline touchpoints and online devices. RampID creation involves hashing, salting, and private key encryption in order to prevent consumer data from being re-identified.

ATS Implementations

There are currently three ways you can implement ATS:

ATS for Web (Javascript Implementation)

ATS for Web is implemented by simply attaching a line of code to the header on all the pages of your website. This line of code is obtained from LiveRamp Console after you’ve configured your ATS setup; which country you want to run ATS in, how the envelopes should be obtained, and so on. The highly automated process allows minimum tinkering with code and makes it possible for people with any level of technical skills to set up.

Additionally, ATS for Web is optimized to be plugged into Prebid.js., enabling bids to take place simultaneously (rather than waterfalling) and boosting the chances of higher revenue with your ad space. ATS Analytics is also available to provide you with valuable insights on your RampID traffic and bid performances.

See "Implement ATS for Web" to get started.

Tip

Implementation Support for Publishers: We provide support to guide you through the ATS implementation! Reach out to ats-publisher@liveramp.com for 1:1 support.

ATS API

If you want to integrate ATS but want to limit added JavaScript on your site, you may prefer to call the ATS API directly. Direct interaction will let you cut down the weight of the page and potentially make fewer client-side network requests but does add to the implementation complexity. We only recommend this method if you know what you're doing.

See the ATS API guide to get started.

ATS Mobile SDK

LiveRamp ATS Mobile SDK provides all the tools you need to handle envelopes from Android and iOS devices more optimally without spending time on tedious codes. The SDK contains built-in functionalities to retrieve, refresh, and cache envelopes while ensuring that user consent is being respected.

See the ATS Mobile SDK guide to get started.