Skip to main content

Cookies Set by ATS

In this page, you will find a list of cookies dropped by ATS.js (ATS for Web), ATS Mobile SDK, and other ATS integration products.

Caution

The ATS Mobile SDK is deprecated and will be fully sunset on September 30, 2026. You can continue to leverage LiveRamp's mobile identity capabilities by transitioning to ATS API.

For more information, see "ATS API Implementation Guide for Mobile Publishers".

Cookie Name

Product

Storage

Description

Expiration Time

_lr_retry_request

RampID module from Prebid.js

Cookie or local storage

Used to retry a call to RTIS endpoint and stop simultaneous API calls.

1 hour

_lr_geo_location

ATS.js

Cookie or local storage

Used to determine the location (country) of a call.

1 day

_lr_geo_location_state

ATS.js

Cookie or local storage

Used to determine the state (within a country) of a call.

1 day

_lr_drop_match_pixel

ATS.js

Cookie or local storage

Used to determine activity of a pixel.

1 day

_lr_env_src_ats

RampID module from Prebid.js

Cookie or local storage

Used to determine the source of RampID envelope whether it is identifiable or not.

30 days

_lr_sampling_rate

(To be deprecated)

Prebid Analytics module from Prebid.js

Cookie

Used to apply sampling rate logic when sending Prebid Analytics data to our backend.

24 hours

_lr_env

ATS.js

Cookie or local storage

Contains a RampID envelope created to pseudonymize user identifier.

365 days

idl_env

RampID module from Prebid.js

Cookie or local storage

Contains a RampID envelope created to pseudonymize user identifier.

15 to 30 days

_lr_fb_env

Meta Conversions API

Cookie or local storage

Contains a Meta-scoped RampID envelope created to pseudonymize user identifier.

365 days

_lr_pairId

PAIR

Cookie or local storage

Contains a hashed array of PAIR IDs.

365 days

_lr_atsDirect

ATS Direct

Cookie or local storage

Contains a hashed array of deal/segment IDs.

365 days

_lr_google_env

Google Secure Signals

Cookie or local storage

Contains a Google-scoped RampID envelope created to pseudonymize user identifier.

365 days

_lr_cached_events

CAPI conversion data

Local storage

Contains conversion event data obtained from ATS.js.

-

*LASTREFRESHTIME

ATS Mobile SDK

App

Used to determine when the existing RampID envelope should be refreshed.

-

*CREATEDAT

ATS Mobile SDK

App

Used to determine when a new RampID envelope should be obtained

-

*TYPE

ATS Mobile SDK

App

Used to determine the type of identifier for the generation of pseudonymized RampIDs.

-

*CONTENT

ATS Mobile SDK

App

Contains a RampID envelope created to pseudonymize user identifier.

-

geo-location

Launchpad

Local storage

Used to determine the location (country) of a call.

2 days, 3 hours and 30 minutes