Universal Privacy Policy Language Recommendation for English-Speaking Countries
If you implement ATS in multiple English-speaking countries, you may use the universal privacy policy language in this article. The suggested privacy policy language can be used if you have users in the following countries:
Australia
Canada
Hong Kong
New Zealand
Singapore
Taiwan
UK
U.S.
If you have users in the EU, check out the recommended privacy policy language for EU publishers.
Warning
This document sets out LiveRamp’s recommended approach and is intended only to provide guidance. Please seek independent legal advice and do not rely on this document for legal interpretation or compliance requirements.
Recommended Privacy Policy Language
Your website should have a privacy policy which includes detailed information about your partnership with LiveRamp so users clearly understand how data collected may be used or shared, and also provide them with the opportunity to view LiveRamp’s privacy policy and opt-out.
"When you use our website and enter your email address on our website (either to log in, or to sign up for a newsletter, or similar), we may share with LiveRamp and its group companies information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with any of the following, acting as “joint controllers” (as applicable and defined in the GDPR).
LiveRamp uses this information to create an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising. This may be shared with advertising companies to enable interest-based and targeted advertising. LiveRamp uses this information to create an online identification code for the purpose of recognising you on your devices. This code does not contain any of your directly identifiable personal data and will not be used by LiveRamp to re-identify you.
Detailed information on LiveRamp’s data processing activities is available in LiveRamp’s privacy policy https://liveramp.com/privacy/. You have the right to withdraw your consent or opt-out to the processing of your personal data at any time https://liveramp.com/opt_out/."