Skip to main content

Submit ATS Placement for Privacy and Data Ethics Review

To ensure that your sites fulfill the privacy and data ethics criteria, you are required to submit the domains (placement) where ATS will be used for a review. A placement ID will be generated once you have passed the privacy review and you will then be able to implement ATS on your sites. Your placement ID plays a crucial role within ATS as it will be used for determining the loading rules and for making sure your property is following all LiveRamp's requirements for running ATS.

How it Works

You domains must be submitted for a privacy review in Console. Therefore, make sure you have created an account and added the ATS product to your account subscription. Check out Getting Started with the Publisher Products to learn how.

Via our easy-to-use wizard, LiveRamp will perform two types of privacy review of your domain(s) for each country: an automated privacy review and a manual one by one of our team members. If you have submitted your placements for an automated review and did not meet all the criteria, you could still submit your placements for a manual review. If you have met all the criteria during the automated review, you must still go through a manual review.

You can still configure ATS in test mode while your placement is still pending for approval. During this time your configuration will use a (temporary) test ID instead of the actual placement ID and will log all library events in Console.


If you’re not able to view, edit, or publish an ATS placement or configuration, you may not have the required permission to do so. If you are the account creator, all permissions will be granted by default. See Create and Manage Users to learn more.

Check the Recommendations

Check our recommendations for your CMP and privacy policy language to ensure you pass the LiveRamp privacy and data ethics review:

Additionally, check if the countries you want to run ATS in are included in the list of ATS Supported Countries.

How to Submit Your Placement for Privacy Reviews

  1. From navigation menu, select the "ATS" tab.

  2. In the Placement area, click New.

  3. In the Add New Placement popup, enter a placement name and then click Let's Go.

    The Privacy Review section opens. For now, the field for Placement ID is still empty and will be automatically filled in after your request is approved.



    Is an account ID or pixel ID required? Most publishers will not receive an account or pixel ID. An account ID is only used if you implement a less common "publisher ID" workflow in ATS. A pixel ID is only assigned if you're contributing third-party cookie matches to LiveRamp outside of ATS.

  4. In the "List of Countries" area, click Add to specify the countries you want to run ATS in.

  5. In the "Domains" area, click New to add your desired domains and privacy policies. You can do this individually or in bulk by uploading a .csv file:



    You must note the following when you're adding your domains:

    • Include all domains and subdomains where ATS will be used. Note that only the domains entered here can be used as a filter for ATS analytics.

    • Make sure the domain path is an exact copy of what Prebid is passing in the bid request (we do not check for www., http://orhttps://).

    • CSV uploads overwrite your domain list: Make sure that you always provide the full list of domains in your CSV upload. It will completely replace any existing domains or privacy policies.

    • To add your domains individually:

      1. Enter a domain in the Domain field and provide the URL to its associated privacy policy.

      2. To add additional domains or subdomains, click the plus sign symbol.

      3. After you've entered all domains and subdomains, click Save.

    • To add your domains and subdomains via a .csv file:

      1. Create a .csv file with a line for each domain or subdomain, with the associated privacy policy URL separated by a comma. See the example below or click here to download a .csv file template:

      2. When your file is ready, click CSV Upload.

      3. In the pop up, click Yes to confirm that the upload will overwrite your previous domains.

      4. Select the.csv file you created and click Open.

  6. To submit your placement for privacy reviews, click Submit. Optionally, you can save your work by clicking Save and return to this page at a later time.

  7. After clicking Submit, a pop up opens. You must confirm that you’ve read the recommendations and made the necessary changes, then click Run review.


    You must still go through a manual review even after you pass all criteria during the automated review.

  8. Once an automated review is done, you will be able to see which criteria you did not meet. Click Download Report to check for any pending actions on your side. You can still submit your placement for a manual review even if you did not meet all the criteria.

  9. Click Submit to submit your placement for a manual review.

The status of the placement changes to "Pending Review". LiveRamp must review and approve or reject your request before you can make further changes. Once your placement request has been approved, the approval state changes to "Approved".

Ready to get started with ATS configuration? See Create an ATS for Web Configuration. You don't have to wait until your placement is approved to set up ATS.

If you plan to interact directly with the ATS API, we will be in contact with you after we review your request.