Platform-Specific Requirements for CAPI Programs
To integrate your ATS configuration with LiveRamp's Conversions API program, you are required to provide account IDs and access tokens from the platforms you want to send events to. View the full list of requirements for each platform and how to obtain them below.
Note
Add the platform-specific IDs below to the Account ID fields when you create the conversions API integration.
Meta
Meta envelope: Contact your LiveRamp representative to get Meta envelopes implemented for you. When applied, two envelopes will be returned on a given ATS request. One is a regular ATS identity envelope, and the other is a Meta-encoded RampID, scoped for Meta.
Pixel ID: If you’ve already set up a pixel for your website, we recommend that you use the same Meta pixel ID for your browser and server events.
Meta access token: You can obtain a Meta Access Token via Events Manager (recommended) or using your own app.
See Meta's article "Get Started" to learn how you can obtain the above requirements.
Pinterest account ID: If you’ve already set up a Pinterest business account for your website, we recommend that you use the same account ID for your browser and server events.
Pinterest access token: You can obtain a Pinterest access token via Ads Manager (recommended) or using your own app.
See Pinterest’s article "Send conversion events to the API" to learn how you can obtain the above requirements.
Snapchat
Pixel ID: You can find your Pixel ID by logging in to Snapchat Ads Manager and navigating to the Events Manager settings. If you don't have a Snap Pixel set up yet, see Snap's article "Getting Started with Enabling the Pixel" to learn how to set it up.
Snapchat access token: To give ATS access and authenticate requests to Snapchat, you need an access token. See Snapchat’s article “Access Token” to learn how you can generate the token.
TikTok
TikTok ad account ID: If you’ve already set up a TikTok Ads Manager account for your website, we recommend using the same ad account ID for your browser and server events. See TikTok's article “How to set up a TikTok Ads Manager account” to learn more.
TikTok authentication token: To give ATS access and authenticate requests to TikTok, you need an access token from TikTok. To learn more, see TikTok's article "Setup guide for Web".