Announcing Safe Haven Product Updates (2022-03-02)
This release provides the following enhancements:
Lookalike Audience Configuration Options
The advanced lookalike configuration dialog now includes the following options to include or exclude members of the seed audience:
Optimize (the default): Members of the seed audience might be included in the lookalike audience if they score high enough against the population dataset to make the audience the specified size.
Include: Includes the specified percentage (1–100) of members of the seed audience in addition to the number of highest-scoring members of the population dataset to make the audience the specified size.
Exclude: Excludes all members of the seed audience and only includes the highest-scoring members of the population dataset who are not members of the seed audience to make the audience the specified size. Only one audience is generated and it excludes the members of the seed audience.
For more information, see "Creating a Lookalike-Modeled Audience."
We welcome your feedback on this and other key usability initiatives we take to improve Safe Haven.