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Announcing Safe Haven Product Updates (2022-03-02)

This release provides the following enhancements:

Lookalike Audience Configuration Options

The advanced lookalike configuration dialog now includes the following options to include or exclude members of the seed audience:

  • Optimize (the default): Members of the seed segment might be included in the lookalike audience if they score high enough against the population dataset to make the segment the specified size.

  • Include: Includes all members of the seed segment in addition to the number of highest-scoring members of the reference data set to make the segment the specified size.

  • Exclude: Excludes all members of the seed segment and only includes the highest-scoring members of the population dataset who are not members of the seed segment to make the segment the specified size. Only one audience is generated and it excludes the members of the seed segment.

LSH-_Audiences-_LAL__Configure-Advanced-Dialog.png

For more information, see "Create a Lookalike-Modeled Audience."

We welcome your feedback on this and other key usability initiatives we take to improve Safe Haven.