Managing Data
The data in your Connect account can be viewed and managed in a number of ways:
Datasets: In Connect, datasets are the containers that hold your files and segment data. You might have multiple datasets because you want to organize your data in a way that aligns with your organization or your campaigns. Because each dataset can only contain data tied to one identifier type (such as PII-based data or cookie-based data), you might also have multiple datasets if you have data tied to different identifier types. For more information, see "View Dataset Details". Datasets can be managed on the Datasets page (from the navigation menu, select Data Management → Datasets (Audiences)).
Files: Files contain the data you've uploaded to your account, typically both the identifiers we use for matching and the segment data we use to create fields and segments in your account (for Activation workflows). Files are grouped by audience. Files can be managed on the Files page.
Segment data: The fields and segments that are created from the files in a particular dataset in your account. Fields and segments can be used to create new segments, such as built segments or combination segments (if you're a Customer Profiles customer). Field and segments (including built segments and combination segments) can be distributed to destination platforms (for more information, see "Distributing Data"). Most segment data management is done from the Segments page (from the navigation menu, select Data Management → Segments) and from the Tables and Views page (from the navigation menu, select Data Management → Tables & Views).
See the sections below for information on the various ways you can view and manage your data assets, such as segments, tables, and views.