Announcing Device Reach for Customer Profiles My Segments Page (4/13/20)
For Customer Profiles users, we’ve added the ability for you to see device reach for select top cookie destinations and mobile device ID reach for our universes of IDFA and AAID devices when viewing your segments on the My Segments page.
This new functionality provides an estimate of the number of devices that we’d be able to reach at that destination.
Because of the addition of these ten columns to the table, we’ve also added a horizontal scroll.
Note
Why is the table moving? The first time you load the page, the table will automatically scroll back and forth to show the additional columns and demonstrate the horizontal scroll (unless your monitor is large enough to show the entire table).
When viewing these reach numbers, keep the following in mind:
These reach numbers are always based on an individual precision level. If your distribution to one of these destinations uses a different precision level (such as household), your actual device reach will probably be larger.
The eight cookie destinations were selected based on customer usage, and cannot be edited.
These reach numbers are now viewable both when building a segment and when viewing your segments on the My Segments page.