Google Data Marketplace for Commerce Media Networks
Retail Media Networks and Commerce Media Networks are now able to leverage our Google Data Marketplace integration to make segments available to brands for targeting on DV360. In order to do this, Retail and Commerce Media Networks must be “Data Sellers” within LiveRamp’s Data Marketplace.
The integration with Google is similar to our standard Google | Data Marketplace integration, with a few key differences:
New tile: The integration uses the new “Google - Commerce Media” tile to leverage the Google Commerce Media benefits. Retail and Commerce Media Network customers must be explicitly permitted to use this tile. Contact your account representative if you would like access to this integration.
Pricing: Segments distributed via the “Google - Commerce Media” tile are priced on a Percent of Media (PoM) basis. For Google, ensure you populate the "Advertiser Direct Percent of Media" price field for your segments with the desired price.
DV360 brands: Brands will see Commerce Media segments in a new “Commerce” tab in the DV360 UI.
Usage reporting and data seller payouts: There are no changes to usage reporting and data seller payouts. These work the same as standard LiveRamp Data Marketplace integrations.