Naming Files for Uploading

Make sure you understand the LiveRamp requirements and recommendations listed below, depending on whether you're uploading U.S. data files or EU data files.

File Naming Requirements for All Files

  • File names must not contain spaces or special characters such as !, @, #, $, %, [, or ].

  • File names must use only ASCII characters.

  • Underscores ("_") are permitted in file names, but must not be the first character of the file name.

  • File names must not be longer than 250 characters.

  • File names must include the appropriate file extension (for example, if sending a .csv file, make sure to name the file "[file name].csv").

  • If you compress your file, name the uncompressed version with the correct name and file extension (when we uncompress your file, we use the uncompressed file name).

LiveRamp does not mandate a particular file naming convention, but we recommend that you include the elements listed below in the file name (to make differentiating your data easier and prevent any chance of files being overwritten):

  • Type of data/description

  • Date/timestamp indicating either when you created the file or the time range of the data

U.S. File Naming Example

An example of a file name that follows these recommendations is “ TwoButtonSuitsCampaign_impressions_2016-01-01.csv”.

File names must be in one of the following formats based on the precision level at which you’d like to target your users.

Contact your LiveRamp representative if you are not able to meet these file naming requirements.

Files should be split out by country, where Country Code must be one of:

  • UK (UK may be used for all non-FR EU data)

  • FR

EU File Naming Example

An example of a file name that follows these recommendations is “LiveRamp_UK_JoesAutoShop_NewCustomers_02172016.csv".