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Uploading Data

Getting your data into LiveRamp typically involves first creating and formatting files, and then uploading your data to us using one of our available methods.


When you're uploading the first file to an audience, you'll need to create a support case so we can make sure your file is imported correctly. Depending on the type of audience and your situation, you might need to do this before uploading your first file or after (or both). See 'Considerations When Uploading the First File to an Audience" for more information.

Although there are many considerations to keep in mind when creating files for uploading, especially the first time you create files, the steps you need to perform can be broken down into the activities listed below (see the information in the articles linked below for specific instructions and details).

  1. Review the types of data that LiveRamp can accept (including our general data restrictions), and determine what data you're going to send. Also, make sure you take the recommended file limits into account.LiveRamp Data Restrictions

  2. Format the data correctly.

  3. Prepare the file for uploading (including file naming, compression, or encryption).

  4. Upload the file. See “Getting Your Data Into LiveRamp” for information on the various methods available to get your data into LiveRamp.


If you have more than one audience, you'll need to determine the audience to upload the data to. Files for ingestion in the same audience should always have the same set of identifier fields, and the field names (headers in a column-based file and keys in a key-value file) and the audience key should be consistent from file to file. For more information, see "The Ingestion Automation Process for File Uploads".


Next Steps

For offline (PII-based) data, if this is the first file you're uploading to this audience, create a support case so the support team can make sure everything ingests correctly. See 'Considerations When Uploading the First File to an Audience" for more information.

Within about 20 minutes after uploading, you can check the status of your uploaded file on the Files page.

For Onboarding workflows: Once we've ingested your file (usually within 1-3 days), you can then manage the fields and segments we create from that data in the Connect UI (see the "Managing Data" section of this documentation). You can also distribute those fields and segments to your desired destinations (see the "Distributing Data" section of this documentation).

For File-Based Recognition workflows: After we process your file, we'll deliver it back to the location you specified when you set up file deliveries (see "File-Based Recognition Workflow" for more information).


Avoid file upload failure! See "Avoiding File Ingestion Failure" and "File Formatting Examples and Templates" to make sure your files don't contain any of the most common errors that cause file uploads to fail or be delayed.